Solutions — SEO, Content & AEO
Be Found Everywhere.
Google. AI. All of It.
Your audience searches on Google — and asks ChatGPT. Adlantic builds the organic strategy that works in both worlds. Technical SEO, editorial content, and Answer Engine Optimisation under one roof.
3.2×
Average organic traffic growth
within 12 months
68%
Of clients achieve first-page ranking
for primary keywords within 6 months
41%
Average reduction in CPA
through organic channel mix shift
5+
AI platforms monitored
for brand citation per client
SEO That Compounds.
Not a One-Off Sprint.
Most SEO fails because it treats organic search as a campaign. We treat it as infrastructure — built in layers, measured precisely, and optimised continuously.
Technical SEO Audit & Architecture
We start where most agencies skip — the foundation. Crawl budget analysis, Core Web Vitals remediation, schema markup implementation, internal linking architecture, and indexation health. A site that search engines can't properly read can't rank.
- Full site crawl with Screaming Frog + custom scripts
- Core Web Vitals (LCP, INP, CLS) remediation
- Structured data / schema markup (Article, FAQ, HowTo, Product)
- Canonical tag audits and duplicate content resolution
- XML sitemap and robots.txt optimisation
Keyword Research & Topical Authority
We map the entire search landscape for your category — not just high-volume keywords, but the intent clusters that signal purchase readiness. We build topical authority through pillar pages and content clusters that rank entire subjects, not isolated queries.
- Intent-based keyword mapping across awareness, consideration, conversion
- Competitor gap analysis — keywords they rank for that you don't
- Pillar page + content cluster architecture design
- Semantic keyword grouping aligned to user journey
- Search volume, difficulty, and business value prioritisation
Editorial Content Strategy
Content that ranks is content that answers real questions better than anyone else. We produce editorial-grade long-form content, product page copy, and landing pages that satisfy both search intent and human readers.
- SERP analysis and content gap identification
- Brief creation with target keyword, intent, and structure
- Expert-reviewed, brand-voice-consistent copy
- E-E-A-T signals: author credentials, sourcing, depth
- Ongoing content refresh and decay monitoring
Digital PR & Authority Link Building
Backlinks remain a top-three ranking factor. We earn them through digital PR — identifying data-driven story angles, building journalist relationships, and securing placements in authoritative publications. No PBNs. No link farms.
- Proprietary data studies and original research
- Journalist outreach and relationship management
- Guest editorial placements in industry publications
- Broken link reclamation and unlinked mention outreach
- Competitor backlink gap analysis
Measurement & Continuous Optimisation
SEO without measurement is guesswork. We instrument everything — ranking velocity, organic traffic quality, conversion attribution, and revenue impact. Monthly reporting with clear next actions, not vanity slides.
- GA4 + Google Search Console integration and dashboards
- Rank tracking across devices, locations, and SERP features
- Organic traffic-to-revenue attribution modelling
- Monthly performance reviews with action items
- Quarterly strategy re-calibration
The Next Frontier:
Ranking in AI Answers.
Over 40% of online searches now trigger AI-generated answers before any blue links. If you're not in the answer, you're not in the conversation. AEO is how you get in.
Traditional SEO
Rank in Google's blue-link results. Still critical — 8.5B searches/day.
AEO
Get cited in AI assistant answers (ChatGPT, Perplexity, Gemini, Claude, Grok).
GEO
Generative Engine Optimisation — structure content for RAG and llms.txt.
Adlantic executes all three as a unified organic strategy.
What is AEO — and Why It Matters Now
Answer Engine Optimisation (AEO) is the practice of structuring your brand's digital presence so that AI assistants — ChatGPT, Perplexity, Gemini, Claude, Grok — cite you when users ask questions in your category. As AI search grows from novelty to default, brands that aren't optimised for AI citation are invisible in the conversations that drive purchase decisions.
- AI-cited brands see 30–60% uplift in branded search (early data, 2024–25)
- Perplexity, ChatGPT, and Gemini draw from structured, authoritative web content
- Zero-click AI answers still drive brand awareness and direct traffic
- AEO and SEO are complementary — strong SEO foundations accelerate AEO
Structured Content for AI Ingestion
AI models are trained on and retrieve from well-structured, factually dense content. We write and restructure your content to match the formats AI systems prefer — clear definitions, direct answers, cited data, and logical hierarchy.
- FAQ schema and Q&A page architecture
- Definition-first content structure (bottom-line-up-front)
- Cited statistics and primary research
- Concise, quotable summary paragraphs AI can lift verbatim
- Entity optimisation — brand as a known entity in AI knowledge graphs
AI Citation Monitoring & Gap Analysis
We track whether and how AI assistants mention your brand. Using prompt testing across ChatGPT, Perplexity, Gemini, and Claude, we identify where competitors are cited and you aren't — then build the content strategy to close the gap.
- Baseline prompt audit — 50+ category questions across 4 AI platforms
- Competitor citation frequency mapping
- Content gap identification from AI-preferred sources
- Monthly citation share tracking
- Response quality scoring — accuracy, sentiment, authority
Generative Engine Optimisation (GEO)
Beyond AEO, Generative Engine Optimisation (GEO) ensures your content is structured for retrieval-augmented generation (RAG) systems. We implement llms.txt, optimise for semantic chunking, and ensure your knowledge base is machine-readable at the structural level.
- llms.txt implementation for AI crawler guidance
- Semantic chunking optimisation for RAG retrieval
- Knowledge graph entity establishment
- Structured data markup (JSON-LD) across all content types
- AI robots.txt and crawl permission strategy
Why Adlantic for
SEO & AEO
Performance-First Mindset
We don't optimise for rankings in isolation. Every organic initiative is tied to revenue impact — qualified traffic, leads, and conversions. Vanity metrics don't make it into our reports.
SEO + AEO Under One Roof
Most agencies do one or the other. We execute both as a unified strategy — the same content that ranks on Google is engineered to be cited by AI. No duplication of effort, no contradictory advice.
Editorial Quality at Scale
Our content team produces expert-reviewed, deeply researched articles — not AI-spun filler. E-E-A-T compliance is built in from brief to publication. Every piece is designed to earn trust with humans and machines.
Transparent Reporting
You get a live dashboard, monthly strategic review, and clear attribution between organic activity and business outcomes. No black-box reporting. No hiding behind 'organic is hard to measure.'
Future-Proof Strategy
Search is shifting fast — SGE, AI Overviews, Perplexity, voice. We stay ahead of algorithm changes and platform evolution so your organic presence compounds rather than collapses when the next update lands.
Integrated With Paid
Organic and paid amplify each other. Adlantic manages both, which means we use paid data to inform SEO keyword strategy and organic content to improve paid Quality Scores. Integrated teams produce better results.
Frequently Asked Questions
Everything you need to know before starting your SEO or AEO engagement.
How long does SEO take to show results?
For most competitive markets, meaningful organic traffic growth begins within 3–4 months of technical fixes and content publication. Significant ranking movements for primary commercial keywords typically occur within 6–9 months. AEO citation improvements can appear faster — within 4–8 weeks of targeted content changes.
What is the difference between SEO and AEO?
SEO (Search Engine Optimisation) targets traditional search engines like Google and Bing — ranking your pages in the blue-link results. AEO (Answer Engine Optimisation) targets AI-powered answer engines like ChatGPT, Perplexity, Gemini, and Claude — ensuring your brand is cited when users ask questions conversationally. Both are necessary in 2025; Adlantic handles both under a unified strategy.
Do you handle content creation or just strategy?
Both. We produce a content strategy with keyword mapping, content briefs, and a publication calendar. We also have an in-house editorial team that writes, edits, and publishes content on your behalf — including long-form articles, landing pages, case studies, and FAQ content optimised for AI ingestion.
How do you measure AEO performance?
We run structured prompt audits across 4+ AI platforms monthly — testing 50+ category-relevant questions and tracking whether and how your brand is cited. We measure citation frequency, response sentiment, accuracy, and share-of-voice against competitors. Monthly reports show trends over time.
Can you work with our existing website/CMS?
Yes. We work with WordPress, Webflow, Shopify, custom React/Next.js, and most enterprise CMS platforms. Technical SEO changes are implemented directly or handed to your development team with detailed tickets. We adapt to your workflow.
Start Today
Ready to rank on Google
and get cited by AI?
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