Solutions · Influencer Marketing
Borrowed Trust.
Measurable Results.
From nano-creators to celebrity brand deals, we manage the full lifecycle: sourcing, negotiation, content review, amplification, and tracking. Influence, run with the discipline of a paid channel.
2,500+
Vetted creators
across our active network
4.6×
Average return on creator spend
including amplified content
92%
Content approval rate
on first or second review round
30%
Lower CPA on whitelisted creator ads
vs. standard brand creative
The Right Creators,
Not the Loudest Ones.
Follower count is the least interesting number about a creator. We build rosters across three tiers, weighted to your goal: conversion, reach, or brand association.
Nano & Micro
1K to 100K followers. Highest trust and engagement. Ideal for UGC volume and niche communities.
Mid & Macro
100K to 1M followers. Reach with credibility. The workhorses of always-on creator programs.
Celebrity & Ambassador
1M+ followers and long-term deals. Category-defining moments and brand association plays.
Most Adlantic programs blend all three tiers against a single CPA target.
From First Shortlist
to Attributed Revenue.
Creator campaigns fail in the gaps: vague briefs, loose contracts, untracked posts. We own every step so nothing falls between them.
Creator Sourcing & Vetting
We source from a network of thousands of vetted creators and match them on audience fit, not follower count. Every shortlist is screened for engagement authenticity, audience geography, brand safety history, and past sponsored-content performance.
- Audience-overlap analysis against your customer profile
- Fake-follower and engagement-authenticity screening
- Brand safety review of historical content
- Category exclusivity and competitor-conflict checks
- Shortlists scored on predicted performance, not vanity reach
Negotiation & Contracting
Creator pricing is opaque and wildly inconsistent. We negotiate rates against real benchmark data, structure deliverables that protect you, and lock usage rights so your best-performing content can live on in paid media.
- Rate benchmarking against category and reach data
- Deliverable-based contracts with revision rounds built in
- Usage and whitelisting rights negotiated upfront
- Exclusivity windows and FTC/ASCI disclosure compliance
- Milestone-based payment structures
Content Review & Brand Alignment
The best creator content feels native to the creator and unmistakably on-brand. We brief creators with hooks and angles proven in your paid account, then review every piece before it ships: claims, disclosure, and brand voice.
- Creative briefs built from winning paid-media hooks
- Script and storyboard review before production
- Claim substantiation and disclosure compliance checks
- Structured revision rounds with turnaround SLAs
- Final approval workflow with your team in the loop
Amplification & Performance Tracking
Organic posting is where creator content starts, not where it ends. Winners get amplified through whitelisting and Spark Ads, and everything is tracked to actual outcomes: attributed revenue, CPA, and cost per engaged view.
- Unique links, codes, and UTM tracking per creator
- Whitelisting and Spark Ads amplification of top content
- Cost-per-acquisition and attributed-revenue reporting
- Creator league tables to double down on what works
- Quarterly roster reviews: renew winners, replace the rest
Why Adlantic for
Creator Campaigns
Measured Like a Paid Channel
Every creator gets a tracked link, a code, and a CPA target. We report attributed revenue and cost per outcome, so influencer spend competes for budget on the same terms as Meta and Google.
Full Lifecycle, One Team
Sourcing, contracts, briefs, reviews, payments, and reporting all run through one team. You approve direction and content; we absorb the hundred small negotiations in between.
Paid-Media DNA
Because we run performance campaigns daily, creator briefs start from hooks already proven in your ad account, and winning creator content flows straight back into paid as whitelisted ads.
Brand Safety Built In
Every creator passes authenticity and content-history screening before they ever see a brief. Disclosure compliance is contractual, and claims are reviewed before anything goes live.
Rate Intelligence
We negotiate hundreds of creator deals a year and benchmark every quote against real category data. Brands routinely overpay 2 to 3 times for reach; ours do not.
Usage Rights That Compound
Contracts secure whitelisting and paid usage upfront, so your best creator content becomes a durable creative asset instead of a post that disappears in 48 hours.
Frequently Asked Questions
What brands ask before starting a creator program with us.
How do you choose the right creators for a brand?
We start from your customer profile, not a creator list. Audience-overlap analysis identifies creators whose followers actually match your buyers on demographics, geography, and interests. Shortlists are then screened for engagement authenticity, brand safety, and historical sponsored-content performance before you see them.
Can influencer marketing be measured beyond likes and reach?
Yes, and it should be. Every creator in our programs gets unique tracking links, discount codes, and UTM parameters. We report attributed revenue, cost per acquisition, and cost per engaged view, then benchmark those against your other paid channels. Reach and engagement are inputs, not outcomes.
Do you work with small creators or only big names?
Both, deliberately. Nano and micro creators deliver the highest trust and the best cost per engagement, so most always-on programs are built on them. Macro creators and celebrities are layered in for reach moments like launches and seasonal pushes. The mix depends on your goal, not on what is easiest to sell.
What platforms do you run creator campaigns on?
Instagram and YouTube carry most programs, with TikTok where it is available and relevant, plus LinkedIn for B2B creator plays. We also negotiate whitelisting rights so winning content can run as paid ads from the creator handles themselves.
How much does an influencer campaign cost?
Structured pilot campaigns typically start around $8,000 to $15,000 (or roughly ₹7 to 12 lakh) including creator fees, and always-on programs scale from there. We are transparent about the split between creator payouts and management fees, and every proposal includes projected cost-per-outcome ranges.
Start Today
Ready to run creators
like a real channel?
Tell us your category and goal, and we will send a sample creator shortlist with benchmark rates within a week.
Get a Sample Shortlist