Solutions · Performance Marketing
Every Click Accountable.
Every Dollar Working.
End-to-end campaign management across every paid channel, engineered for ROAS instead of vanity clicks. Audience architecture, creative testing, and full-funnel attribution under one accountable team.
40%
Average CAC reduction
within the first 90 days
3.8×
Average blended ROAS
across active retainers
120+
Creative variants tested
per client, per quarter
$12M+
Ad spend managed
across Meta, Google & programmatic
A System, Not a
Set of Campaigns.
Most paid accounts fail on structure, not spend. We rebuild the machine first: tracking, audiences, and creative velocity. Then we scale what the data proves.
Account Audit & Growth Mapping
Every engagement starts with a forensic audit of your existing accounts: wasted spend, audience overlap, creative fatigue, and tracking gaps. From there we build a growth map with clear targets for CAC, ROAS, and payback period before a single rupee or dollar of new spend goes live.
- Historical spend and conversion audit across all platforms
- Audience overlap and cannibalisation analysis
- Tracking and pixel health check (CAPI, GA4, server-side)
- Unit-economics modelling: target CAC, LTV, and payback window
- 90-day growth roadmap with channel-level budget allocation
Audience Architecture
Broad targeting is not a strategy. We build layered audience systems: prospecting pools segmented by intent signals, retargeting ladders sequenced by funnel stage, and exclusion logic that stops you paying twice for the same customer.
- First-party data segmentation and custom audience builds
- Lookalike and predictive audience laddering
- Funnel-stage retargeting sequences with frequency caps
- Exclusion architecture to eliminate wasted impressions
- Continuous audience refresh against fatigue signals
Creative Testing Engine
Creative is the biggest performance lever left in paid media. We run structured testing sprints: new hooks, formats, and angles every week, evaluated against statistically meaningful thresholds rather than gut feel.
- Weekly creative sprint cycles with hypothesis-led variants
- Hook, format, and offer testing matrices
- UGC and static and video mix optimisation
- Statistical significance thresholds before scaling winners
- Creative fatigue monitoring and rotation schedules
Full-Funnel Campaign Management
Clicks mean nothing if the funnel leaks. We manage the entire path: awareness campaigns that feed consideration, consideration that feeds conversion, and post-purchase flows that raise LTV. Every stage has its own KPI and its own budget logic.
- Stage-specific campaign structures with distinct KPIs
- Landing page and offer alignment per audience temperature
- Budget pacing rules tied to marginal ROAS, not averages
- Cross-channel sequencing between Meta, Google, and programmatic
- Post-purchase and retention campaign layers
Attribution & Incrementality
Platform-reported ROAS flatters itself. We measure what actually moved: blended CAC, marginal returns by channel, and incrementality tests that prove which spend is driving revenue and which is claiming credit for sales you would have made anyway.
- Blended CAC and MER reporting alongside platform metrics
- Multi-touch attribution model setup and calibration
- Geo-holdout and audience-split incrementality testing
- Weekly performance reviews with reallocation decisions
- Executive dashboards tying spend to revenue, not clicks
Wherever Your Buyers Are,
We Already Run Spend.
Meta Ads
Facebook & Instagram prospecting, retargeting, and Advantage+ at scale.
Google Ads
Search, Shopping, Performance Max, and YouTube engineered around intent.
Programmatic
Display and native reach through curated DSP inventory.
TikTok Ads
Spark Ads and creator-led creative for high-velocity testing.
LinkedIn Ads
ABM and demand-gen for B2B pipelines with long sales cycles.
Amazon Ads
Sponsored Products and DSP for marketplace-first brands.
Why Adlantic for
Performance
ROAS Is the Only Scoreboard
We are judged on revenue, so we optimise for revenue. Impressions, reach, and platform-flattered metrics never headline our reports. Blended CAC and contribution margin do.
Creative and Media Under One Roof
Most agencies buy media and outsource creative, or the reverse. Our media buyers and creative strategists sit in the same standup, so testing velocity never waits on a handoff.
No Long Lock-Ins
We earn the retainer every month. Engagements run on rolling terms because we would rather keep you with results than with a contract clause.
Senior Buyers, Not Juniors
Your account is run by people who have managed seven-figure budgets, not trainees learning on your spend. Every account has a named senior owner.
Full Transparency on Spend
You own the ad accounts, the data, and the learnings. Live dashboards show every rupee and dollar of spend, and nothing is hidden behind agency markups.
Integrated With Organic
Paid learnings feed our SEO and content strategy, and organic insights sharpen paid targeting. One team, one growth model, compounding in both directions.
Frequently Asked Questions
What brands ask before starting a performance engagement with us.
What budgets do you work with?
Most performance retainers start at monthly ad spends of $10,000 (or roughly ₹8 lakh) and scale into seven figures. Below that threshold, the testing velocity needed to find winning audiences and creative is hard to sustain. If you are earlier stage, we can structure a sprint engagement to validate channels before committing to a retainer.
How quickly will we see results?
Expect the first 2 to 4 weeks to focus on tracking fixes, account restructuring, and baseline testing. Meaningful CAC and ROAS improvements typically show between weeks 6 and 12, once the creative testing engine has cycled through enough variants to find repeatable winners.
Do you handle creative production?
Yes. Static, video, and UGC creative are produced in-house or through our vetted creator network, all driven by the testing roadmap. If you have an internal creative team, we integrate with them and supply briefs, hooks, and performance feedback instead.
How is performance reported?
You get a live dashboard covering spend, blended CAC, ROAS, and channel-level marginal returns, plus a weekly written summary of what changed and why. Monthly reviews cover strategy, budget reallocation, and the next testing cycle. Platform metrics are always shown alongside blended business metrics.
What makes you different from other performance agencies?
Three things: senior media buyers on every account rather than juniors, creative and media integrated in one team for faster testing cycles, and reporting built on blended business outcomes rather than platform-attributed ROAS. We also run organic and paid together, which most performance shops cannot.
Start Today
Ready to stop guessing
where your budget goes?
Get a free account audit. We will show you exactly where spend is leaking and what a rebuilt account could return.
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