Gaming · Indonesia
FIFA Mobile
6 million impressions across Indonesia
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Success Story · Jewellery · Retail
Festive-season demand, measured in footfall
About the Brand
One of India's most recognised jewellery retailers, with a footprint of stores that turns festive-season demand into one of the biggest commercial moments of the year — if that demand can be routed to the right showroom at the right time.
The brief centred on festive campaigns: moments where purchase intent spikes hard for a few weeks, and where regional relevance matters more than a single national message.
Challenge
Turning Festive Attention Into Store Visits, Not Just Clicks
Festive-season media is noisy — every retailer raises spend at once, and a generic national campaign struggles to compete with creative that speaks to a specific region's festival, language, and buying occasion.
The real challenge wasn't generating attention, it was converting that attention into footfall at the nearest showroom, measured in store visits rather than vanity impressions.
Solution
Regional Creative, Geo-Targeted to the Nearest Showroom
Adlantic built creative variants around each region's festive calendar and buying customs, then geo-targeted media spend to route that attention toward the showroom closest to each shopper.
Retargeting layers followed up with shoppers who had shown intent but not yet visited, keeping the nearest store front-of-mind through the final stretch of the festive window.
One Campaign, Localised Store by Store
Impact
3.1x Return on Ad Spend During Peak Festive Season
- 3.1x ROAS across the festive campaign window
- Measurable lift in store visits attributed directly to geo-targeted media
- Regional creative variants consistently outperformed the single national cut
Client Voice
“Most partners optimise for clicks. Adlantic optimised for who actually walked into a store — that's the number that mattered to us.”
Head of Marketing
Jewellery Retail Brand · Tanishq
About the Brand
One of India's most recognised jewellery retailers, with a footprint of stores that turns festive-season demand into one of the biggest commercial moments of the year — if that demand can be routed to the right showroom at the right time.
The brief centred on festive campaigns: moments where purchase intent spikes hard for a few weeks, and where regional relevance matters more than a single national message.
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